Films for the head and heart.
Who we are.
Wheels Rolling prides itself on producing entertaining, intelligent, ambitious films from the West Coast of Australia. Founded in 2022 by award-winning filmmaker Nel Minchin, the company origins lie in documentary storytelling with a view to expand into scripted and commercial in future. Wheels Rolling is available for co-production with interstate and international producers and endeavours to engage emerging and diverse talent on all production ventures.
What we make.
THE WAY WE WORE - ABC TV
Comedian and actress Celeste Barber hosts The Way We Wore, a three part documentary series for the ABC that explores the evolution and significance of Australian fashion.
Produced by Stranger Than Fiction and Wheels Rolling, the series uncovers the cultural and historical significance of fashion in Australia, revealing how the clothes we wear provide intimate and surprising insights into the evolution of our country. Nominated for Best Documentary Series at the Screen Producer’s Guild Awards.
Episode one traces the evolution of fashion media, unraveling how and why it’s had such a profound effect on how we see ourselves. Episode two uncovers the stories of Australia’s fashion pioneers as they revolutionise what we wear. Finally, the last episode tracks the ascent of Australia’s fashion sector and asks why this industry has been undervalued when it generates more income than the beer and wine industry, and employs more people than mining?
Interviewees include Collette Dinnigan, Alex Perry, Catherine Martin, Akira Isogawa, Camilla Franks, Paul McCann, Vogue editorial director Edwina McCann, model Charlee Fraser, and actor and writer Nakkiah Lui.
The Way We Wore is written, directed and produced by Nel Minchin, alongside producers Jo-anne McGowan and Sarah Noonan. Jennifer Peedom and Barber executive producer. The ABC commissioning editor is Kalita Corrigan, with ABC head of factual Susie Jones.
Major production investment comes via Screen Australia in association with the ABC, with support from Screenwest, Lotterywest and Screen NSW.
More about Nel.
Nel Minchin is a director, producer and writer who has spent the past decade delivering some of Australia’s most-watched documentaries. A recipient of the Screen Australia Enterprise People grant in 2016, Nel worked at In Films under the mentorship of Ivan O’Mahoney where she created, directed and co-produced prime time TV docs AACTA-nominated Matilda and Me (co-directed with Rhian Skirving), Making Muriel and feature documentary Firestarter – The Story of Bangarra (co-directed with Wayne Blair). Firestarter screened at over 35 festivals across the world winning the Rose D’Or for Arts Programming, the Walkley Documentary Award, the documentary award at the Pan African Film Festival LA, the AACTA, an ADG, the Adelaide Film Festival Award and a SPA Award.
Other work includes highly popular Capturing Cricket: Steve Waugh in India, 3-part prime time fashion history series The Way We Wore hosted by Celeste Barber and SBS documentary The Truth about Anxiety with comedian Celia Pacquola winning the WA mental health award. Nel returned to In Films to direct prime time sports series Folau, nominated at Mipcom Cannes in 2023.
Nel started out her career in London working for 5 years on factual formats including the Blood, Sweat and … series and Britain’s Next Big Thing for the BBC, Cowboy Builders for Channel Five and as a digital producer in the Google Creative Lab.
She worked as a development producer at FremantleMedia Australia for 2 years and as an independent producer has also dabbled in short films and comedy, producing and developing shows for comedians Joel Creasey, Rhys Nicholson and youtube comedy superstars Aunty Donna for many years. She currently sits on the Gender Matters Taskforce at Screen Australia.
